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That's why Kan is excited about gaming NFTs in particular - because of the utility that can have as in-game items or collectibles instead of just as an asset with ever-shifting monetary value, as well as the prospect of forming partnerships and creating tools that allow NFTs created for one game to be used in another. But I'm really interested in the programmable experience that people are going to be able to have in the metaverse and how we can support that." "I think there's a component of the NFT market that is very speculative. "Everybody in gaming that I know, if they weren't working on an NFT game already, are thinking about how they'd do it or are pivoting hard to it right now," Kan said. Yet those sites and many others are geared toward mainstream art and entertainment, Kan told Protocol in an interview last week, whereas he and his co-founders want Fractal to become associated with gaming as the industry slowly but surely adapts to new blockchain technologies. Many of the fastest-growing tech startups today are companies facilitating the buying and selling of NFTs like OpenSea, home to popular projects like the Bored Ape Yacht Club and Chain Runners, and Dapper Labs, the creator of the official NBA Top Shot marketplace. Kan and his three co-founders want Fractal to be a destination for the launch of new NFT collections, as well as a place for prospective sellers to find interested buyers. Twitch co-founder Justin Kan is getting back into gaming with the announcement of Fractal, a marketplace for gaming-related non-fungible tokens.